As a reporting platform, Power BI should of course be no exception and fit into the corresponding specifications. However, this is often a big question mark, because at first glance there is no option to add additional fonts in Power BI. There is only a selection of standard fonts to choose from:
For this we have to adjust the new font directly in the theme file we are using. If our report has a default theme, we have to export the theme file first. Important to note, Power BI only exports changes to the theme. So you should change all fonts in the theme accordingly.
For companies that for example can ensure that their custom font is installed on all computers, this is a good opportunity to integrate their own design guidelines. But as soon as you have a broader audience, where you cannot control the installed fonts, the possibilities are very fast limited.
A serif font will look more serious and formal than the one without serifs. The latter is more suitable for brands that position themselves as a modern and dynamic company. You can resort to decorative fonts, but this is not the best option since the inscription will be difficult to read.
An example of a modern geometric font with massive strokes and explicit serifs on letters. It was developed relying on the ideas of the Camton font group which is famous for its neutrality, simplicity, and tightness of font forms. It can be said that Choplin is a derivative of an aerial letter from this font family. But at the same time, the font acts as an independent unit and is actively used to create a bright and memorable logo.
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