I’ve been running some numbers, and just attending a big exhibition in the US looks like a major investment – not only booth rental, but also flights, hotels, staff, and shipping materials. It feels like it could eat up half our marketing budget. I’d like to hear from people who actually tried it: did you see a return on this kind of spending, or is it more about prestige than actual business results?
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Is it really worth investing in expensive US trade shows?
Is it really worth investing in expensive US trade shows?
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The costs can be high, but the potential return from USA trade shows is also huge if you prepare carefully https://expotobi.com/country/usa These events are magnets for decision-makers – people who can place orders, sign partnerships, or open doors to new markets. Many companies use them not just for sales, but for visibility: getting media coverage, positioning their brand, and seeing how competitors present themselves. To make it worthwhile, you need to book meetings before the event, bring clear presentations, and train your staff to engage visitors effectively. Done this way, the investment often pays off, because you leave with real leads, stronger branding, and often new distribution channels.